Environmentally friendly packaging is an inevitable trend in the development of cosmetic packaging. At present, Chinese companies are striving to grow.
According to the news of Japan's NHK TV station on May 6, recently, the "upcycling" business of turning waste into treasure has become popular in Japanese companies, especially food-related companies, which are actively developing fruit peels and other people usually throw away The business of developing processed food from discarded ingredients. A large Japanese food delivery company has successfully made related products. They have made pear shanks into snack chips, banana peels into jams, etc.
This eco-friendly food is an eye-opener. When looking back to the field of cosmetics, the industry and enterprises pay attention to development and also strive to reduce pollution and harm to the environment. You know, with the popularity of natural environmental protection, the advocacy of green and low-carbon concepts, and the pursuit of natural and green production and use in the highly competitive cosmetics track, it has gradually become an inevitable development trend in the industry.
Sephora Excessive Packaging - a typical case
At the end of April, the State Administration for Market Regulation announced a number of typical cases of excessive packaging of commodities. One of the cases involving cosmetics is that the Shanghai Huangpu District Market Supervision Bureau investigated and dealt with the case of Sephora (Shanghai) Cosmetics Sales Co., Ltd. selling excessively packaged perfumes.
It is understood that on July 1, 2020, the Shanghai Municipal Bureau of Market Supervision entrusted the Shanghai Institute of Quality Supervision and Inspection Technology to conduct supervision and spot checks on Sephora (Shanghai) Cosmetics Sales Co., Ltd. After testing, it was confirmed that the packaging porosity of the "Burberry Flower and Her Fragrance Holiday Gift Box" and "Gucci Huayue Luxury Gift Box" sold by it did not meet the national standard and belonged to excessive packaging. On January 21, 2021, the Huangpu District Market Supervision Bureau ordered corrections in accordance with the law and conducted interviews with relevant production enterprises.
On the afternoon of April 26, the review meeting for the No. 1 revision of the national standard "Restriction of Excessive Packaging Requirements for Food and Cosmetics" was held. At the meeting, it was proposed that the production organization should take measures to control all packaging except those directly in contact with the contents. The cost does not exceed 20% of the selling price of the product.
As we all know, in addition to the product itself, the bright outer packaging can also play a positive role in promoting the communication between the brand and consumers. Appropriate packaging can not only attract consumers' attention, but also reflect the brand's taste incisively and vividly. Nowadays, more and more cosmetic companies pay attention to the environmental protection of outer packaging, and consciously join this green team.
SynTao and Jiemian News jointly released the "2021 China Sustainable Consumption Report" (hereinafter referred to as the "Report"). The "Report" shows that low-carbon consumption is becoming more and more people's daily actions, and more and more consumers hope that the low-carbon consumption market will continue to grow in the future, and there will be more choices of low-carbon products and services.
Brands Make efforts in Recycling Packaging Materials
The environmental protection wind also blows to the cosmetics field. But it is clear that this is not just a gust of wind, nor is it a "wind" that has been felt recently.
The Chao Watch reporter learned that on the eve of the "2022 National Cosmetic Safety Science Popularization Week", the China Department Store Business Association issued an initiative to "retail enterprises to carry out green recycling of cosmetic packaging materials" to the majority of retail enterprises.
The initiative points out that, first, we must give full play to the main role of retail enterprises in the safe operation and green operation of cosmetics, effectively enhance the sense of mission and responsibility, adhere to the concept of environmental protection in cosmetics business activities, and carry out green operation.
Second, according to the company's own situation, establish a recycling mechanism and process for cosmetic waste packaging materials, effectively recycle and properly handle waste packaging materials.
Third, we must guide consumers to establish the concept of green and environmentally friendly consumption, and encourage consumers to actively participate in the recycling of cosmetic empty bottles through the combination of online and offline, and use a variety of feedback methods to reduce the waste rate of packaging materials.
Fourth, it is necessary to publicize and popularize the knowledge of cosmetics safety, improve consumers' product discrimination, enhance consumers' awareness of anti-counterfeiting and rights protection, and prevent brand cosmetics packaging materials from being recycled into channels for making and selling fake products from the source, so as to escort consumers to use makeup safely.
Fifth, it is necessary to carry out popular science education on circular economy and green development, as well as knowledge training on environmental protection, packaging material recycling, etc., and give full play to the effective role of employees in guiding green consumption.
These initiatives are put forward in conjunction with the existing problems in the market. For example, the recycling of waste packaging materials is not only a matter of environmental protection. A few days ago, the People's Court of Guangling District, Yangzhou City, Jiangsu Province announced a case of selling "real bottled and fake" cosmetics. After investigation, the gang involved bought a large number of empty bottles of genuine cosmetics from idle websites, and then filled and sold genuine cosmetics after adulteration and dilution. In the actual consumption process, consumers often identify whether the product is genuine or not by the outer packaging. Therefore, intermediaries specializing in the collection and sale of genuine empty bottles have become an important role in the criminal chain. All are great damage.
At present, many beauty and skin care brands are aware of the importance of recycling empty cosmetic bottles and are actively taking action.
Some choose the form of point deduction. For example, Kiehl's reward for cosmetic bottle recycling activities in North America is to collect ten empty bottles in exchange for a travel-size product. Any packaging of M.A.C products (including hard-to-recycle lipsticks, eyebrow pencils, and other small packages), in any counters or stores in North America, Hong Kong, Taiwan and other regions. Every 6 packs can be exchanged for a full-size lipstick. On the one hand, this move is conducive to improving the repurchase rate of consumers, and on the other hand, it also improves consumers' awareness of environmental protection.
Some rely on publicity to drive consumers. For example, Innisfree uses the text on the bottle to encourage consumers to bring the empty bottle back to the store, and then turn the empty bottle into new product packaging, decorative objects, etc. after cleaning.
The form of refill is easier to be accepted by the market. For example, the replacement cores of major brands of air cushion products are cheaper than the formal ones. For example, DIOR has upgraded the Wilderness Men's Eau de Toilette into a refillable bottle. The bottle body of the refill is made of aluminum, which can be recycled and reused and is lighter in weight. Another example is the new brand Zhiben, which is dubbed "environmental protection company" by the industry: environmentally friendly express boxes that can be reused, replaceable packaging design, empty bottle recycling...
Today, a large number of young Chinese consumers have become more and more aware of environmental protection. Choosing cosmetics made of environmentally friendly materials is not only a manifestation of environmental protection, but also a manifestation of refusing to pay for overly packaged products.
Environmental Action Welcomes Challenging and Competition
Of course, there are also brands that choose environmentally friendly packaging materials at the production end.
The domestic brand REVER claims that each of their packages is made of environmentally friendly materials certified by FCS. The corn foam filling particles in the package are composed of 100% de corn starch, which is 100% degradable, compostable and free of residues.
Last year, P&G officially announced a partnership with paper bottle company Paboco to launch the first paper bottle packaging for its Lenor brand, which will be piloted in Western Europe in 2022. It is reported that P&G Global Fabric and Home Care has joined the Paboco paper bottle community and began to produce product bottles made entirely of biomaterials to reduce plastic use and carbon footprint, and contribute to the creation of sustainable packaging solutions.
Kiehl's also uses degradable raw materials and simple and environmentally friendly packaging as much as possible, and many products do not have paper boxes. At the same time, consumers are encouraged to "recreate" empty cosmetic bottles and turn them into creative decorations, vases or storage at home.
Environmentally friendly packaging is an inevitable trend in the development of cosmetic packaging. At present, domestic enterprises are striving to grow. What is commendable is that, despite the long road ahead, more and more companies have begun to participate in it. While practicing their own green and environmental protection concepts, they have attracted more consumers to be influenced by it and change themselves. On the road of environmental protection of cosmetics, we hope that more and more colleagues will join, strengthen the team, and make a strong voice, so that this environmental protection wind will blow to every corner and every aspect!
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