Cosmetic packaging trends

 1. Fresh and Tasty

It means that the packaging presents its own style like "gourmet", displaying the core ingredients inside the packaging in various ways, and conveying fresh and natural information. Nowadays, the concept of health and organic is more and more concerned by consumers. Bs have also grasped the psychology of customers. On the shelves of supermarkets and convenience stores, there are more and more performances of the "intrinsic cost" of goods. As a result, businesses began to display the products themselves inside the packaging in various ways, trying to convey fresh and natural information. For example, through simple and beautiful fresh fruit packaging, the production process of cosmetics is integrated into the design. Transparent packaging allows consumers to see the product directly, which is more attractive. In addition, transparent packaging is conducive to giving consumers a sense of openness and trust, which corresponds to the "fresh" statement, and is in line with the new generation of consumers' pursuit of fresh and healthy food.

2. Eco-friendly wise

Consumers around the world are more and more concerned about green environmental protection and the interaction between man and nature. Consumers' demands for safe packaging have evolved, which affects their shopping decisions. In the choice of design elements, "sustainable packaging", in short, "easily degradable and recyclable" will never be out of date and is very attractive to consumers. As for the materials, glass, wood, pottery or kraft paper are all great choices.

What does cosmetic mean

Basic Glossary for Cosmetics

What does cosmetic mean?

According to Oxford Dictionary, "cosmetic" as a noun (usually plural cosmetics), refers to a substance (such as lipstick or powder) that you put on your face or body to make it more attractive. 

When used as an adjective, cosmetic means  (1) superficial or "improving only the outside appearance of something and not its basic character "; (2) connected with medical treatment that is intended to improve a person's appearance, such as cosmetic surgery and cosmetic dentistry.

What is makeup?

In 1920, Faktorowicz invented the word makeup as an alternative to saying cosmetics. He is also credited with inventing the tube packaging of cosmetics and modern eyelash extensions and the company was one of the first ones to produce everyday wear foundation.

Faktorowicz was also a famous Hollywood makeup artist, who got actresses of the era, such as Bette Davis and Judy Garland, camera ready. His 'Colour Harmony' range of face powder was able to provide more consistent makeup for each individual performer. He also won an Oscar in 1929 for his contribution to the film industry. (Source: https://www.khaleejtimes.com/)

Which Material Most Popular for Cosmetics Packaging?

 The latest cosmetics packaging market data released by Transparency Market Research shows that by 2024, the global cosmetics packaging industry is expected to reach 33 billion U.S. dollars.

The global cosmetics packaging industry was valued at 23 billion U.S. dollars in 2015. The industry compound annual growth rate will stabilize at 4.4%. Among them, there are more and more beauty consumers in emerging markets such as the Asia-Pacific region, the Middle East and Latin America, which are considered to be the main driving force for the growth of the packaging industry.

According to a Chinese brand engineer, the Asia-Pacific region is the main source of income for the cosmetics packaging market. In 2016, the region accounted for 32.5% of the global cosmetic packaging market, and this growth rate is expected to maintain in the next few years.

Transparency market research said that as more and more young people gradually urbanize, obtaining more disposable income is also one of the driving forces of growth. The analysis pointed out: "Packaging innovation may have a greater impact on young people, and this group of people happens to be the main target group of most cosmetics companies."

In addition, studies have shown that plastics will still be the first choice for cosmetic packaging in the near future; however, glass is increasingly applied to high-end products. Besides, with the environmental awareness in recent years, paper packaging and the use of wood will also show an upward trend.