Cosmetic packaging trends

 1. Fresh and Tasty

It means that the packaging presents its own style like "gourmet", displaying the core ingredients inside the packaging in various ways, and conveying fresh and natural information. Nowadays, the concept of health and organic is more and more concerned by consumers. Bs have also grasped the psychology of customers. On the shelves of supermarkets and convenience stores, there are more and more performances of the "intrinsic cost" of goods. As a result, businesses began to display the products themselves inside the packaging in various ways, trying to convey fresh and natural information. For example, through simple and beautiful fresh fruit packaging, the production process of cosmetics is integrated into the design. Transparent packaging allows consumers to see the product directly, which is more attractive. In addition, transparent packaging is conducive to giving consumers a sense of openness and trust, which corresponds to the "fresh" statement, and is in line with the new generation of consumers' pursuit of fresh and healthy food.

2. Eco-friendly wise

Consumers around the world are more and more concerned about green environmental protection and the interaction between man and nature. Consumers' demands for safe packaging have evolved, which affects their shopping decisions. In the choice of design elements, "sustainable packaging", in short, "easily degradable and recyclable" will never be out of date and is very attractive to consumers. As for the materials, glass, wood, pottery or kraft paper are all great choices.

3. Monochrome fashion

One color identifies one brand. Some brands are working hard on the impact of color itself on people's emotions, thus spawning a simple high-end color trend. But because most luxury brands choose black and white, when you see black and white, you may think of Chanel. Some bright and simple high-end color schemes are popular, and the faint azure blue looks quite high-end. In addition, using very bright colors to make some color blocks can also give people a simple and fashionable feeling.

4. Technology-touch Packaging

Sometimes, the more important significance of our choice of packaging lies in the stability of the product. In fact, the most basic function of cosmetic packaging is to be safe and reliable, and to help extend the shelf life. For consumers, if packaging can help cosmetics extend the retention period, they can also avoid unnecessary waste. The packaging of cosmetics is developing in the direction of diversified functions, including oil-proof, moisture-proof, fresh-keeping, high-barrier, active packaging... and modern smart label technology, such as QR code, blockchain anti-counterfeiting, etc. How to compare with traditional The combination of packaging is also the future development trend of the food packaging industry.

5. Retro packaging

When awed by the great variety of cosmetics brands, most consumers may become hesitant. At this time, a unique packaging becomes particularly important. Unexpected retro packaging may help to capture the eyeballs. Through the use of new technologies and materials, as well as the resonance of some retro packaging, it is enough to evoke memories of the old times and satisfy the curiosity of the young generation who are eager to explore the past.

6. Romantic style packaging

In recent years, dream-like romantic-style packaging has won people's hearts. The use of highly decorative colors or patterns as the form of expression can win consumers with girlish hearts.

As the frequency of customers' online shopping continues to increase, if a cosmetic product is to stand out on the online platform, a striking, individual, and unique packaging is very necessary. If it still has some topicality, it will be easier to spread. Of course, packaging, as the first step for cosmetics to reach consumers, is inevitably important. If you want to stand out among similar products, you must not only have good quality, but also have outstanding packaging!