Sampling Economics in Beauty

In order to promote their beauty products, brand manufacturers will give customers samplers. The volume of the sample is generally between 1ml-5ml (essence, cream), 5ml-20ml (toner, body lotion), 20ml-50ml (face cleanser, makeup remover), the main purpose is to stimulate consumers to purchase the complete versions after testing. According to NPDGroup data, the US makeup sampling market reached 1.2 billion U.S. dollars in sales in 2018, a year-on-year increase of 13%.

Interestingly, in e-commerce live broadcast rooms and shopping festivals, beauty samplers have become the main trophy. According to relevant statistics, in the brand's official sales channels, the market capacity of cosmetic samples is almost equal to that of official packages, and it is still gradually expanding. We can't help but wonder, what is the magic of the sampling economics?

1 Who is making the beauty samplers?

The essence of sample economics is that you can enjoy big-name quality at a lower unit price.

Focusing on this new consumer demand, a new retail format has emerged in the beauty industry—a cosmetics sample collection store represented by Harmay and Haydon Black Hole H.E.A.T. In cosmetics sample collection stores, consumers can buy trial sets of big-name cosmetics for one-tenth or even tenths of the price, and they have a wide range of choices, covering major mainstream brands and a number of emerging brands.

Cosmetics Gift Boxes Packaging Has Anything to Do with High Prices?

There are so many cosmetic brands that businesses have been worked hard on cosmetic packaging to attract the eyeballs of consumers. Really, the exquisite appearance can easily attract people's attention. In this vanity society, visual attraction can drive product sales. The luxury gift boxes play their part in driving the sales of cosmetics and become one of the chief causes of dear prices.

1. Cosmetics spruced up in luxury gift boxes attract attention

Cosmetics are mainly designed for women. The best-selling cosmetics must have a good packaging. How to make cosmetics stand out among many products, appearance is very important.

2. Charming packaging boxes help enhance the image of cosmetics

The packaging of cosmetics is just like the image of the product itself. Isn't it much easier to work out a high-end packaging than a top product?

3. Gift packaging boxes can boost the branding of the cosmetics

In this digital age, good things will go viral any time, an excellently designed cosmetic gift packaging can arouse consumers' interest, and create internet buzz. 

We are in a constantly changing era. And most the changes are benignant for a better life. Gift packaging boxes no doubt help businesses and enrich our world. But it's equally true, they help overcharge us consumers.

China Demands Cosmetics Packaging Not Exceed 4 Layers

To accelerate the promotion of green and low-carbon development and help achieve carbon neutrality goal, the State Administration for Market Regulation (Standards Committee) of China recently approved the release of the mandatory national standard GB 23350-2021 "Restricting excessive packaging requirements for products, food and cosmetics". 

Excessive Packaging of Cosmetics

Commodity packaging has the functions of protecting commodities, beautifying products, guiding consumption, and increasing the added value of commodities. Food and cosmetics are closely related to the daily life of the people. At present, many food and cosmetics manufacturers are still obsessed in excessive packaging, which is not resource conserving nor environmentally friendly. They tend to package their food and cosmetics products with too many packaging layers, excessive voids, and high costs. The basic function of the packaging itself. According to research, my country's packaging waste accounts for about 30% to 40% of urban domestic waste, and most of these packaging waste are generated by excessive packaging. It can be seen that excessive packaging of commodities wastes resources and energy, and increases the burden on consumers, and the packaging waste generated is even more polluting to the environment.

Cardboard Cosmetics Packaging Boxes